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Asia leads the growth of paper chemicals market
In recent years, developed markets such as North America, Europe, and Japan have become increasingly saturated, and the growth momentum of the global paper chemicals market is mainly from Asia. Affected by the financial crisis, the global paper industry has declined, and paper chemicals have also been implicated. However, the demand for paper chemicals used in high-grade paper, specialty paper and other industries has not decreased, and there is still much room for development. Industry experts believe that driven by market demand, Asia will continue to lead the global chemical market growth, and China will play the role of leader.
Mature market is struggling
The paper chemicals market in North America, Europe and Japan is very mature and dominates the global market, but its average annual growth rate is only 1% to 2%, and even zero growth.
US paper and board production in 2008 was 79.6 million tons, down 4.3% from 2007. Japan's paper and board production has been stagnant at around 30 million tons since the 1990s, and is now affected by the financial crisis. Production this year is expected to fall by 8% from the previous year, about 28.26 million tons. This has somewhat reduced the demand for paper chemicals in these areas.
From the analysis of the market situation in recent years, the paper chemical industry is deeply plagued by raw material prices, and the crude oil price in the international oil market fluctuates greatly, which brings enormous pressure on the global paper chemical traders. In recent years, especially last year, international paper chemical producers have repeatedly announced an increase in product prices in response to rising raw materials and transportation costs.
Due to the financial crisis and increased competition in the industry, some international paper chemical companies have strengthened their competitiveness through mergers and acquisitions, expansion of investment and divestiture of non-core assets. Some well-known paper chemical companies have even gradually faded out of the historical arena.
China drives Asian growth
When the developed countries' markets become saturated, the Asian region represented by China has become the fastest growing region in the global paper industry, and the rapid development of the paper chemicals market is also benefiting from this. In recent years, 50% of the world's paper machine investment in China, the world's most modern, largest paper machine frequently appeared in China. China has become the “world's number one” paper and board producer in 2008, but in terms of per capita consumption, it is still at a low level (about 60 kg per capita), which provides a rare opportunity for the development of China's paper chemical industry. Opportunity.
According to experts from China Paper Chemical Industry Association, the scale of China's paper chemicals market will reach 50 billion to 60 billion yuan in 2015.
Under the temptation of huge market prospects, global paper chemical suppliers have established joint ventures and sole proprietorships or offices in China. Some early joint ventures have also become wholly-owned enterprises or increased in the past few years by acquiring Chinese shares. The shares in the joint venture thus reached a controlling position. For example, American Hercules and Shanghai Chlor-Alkali Chemical Co., Ltd. jointly established Shanghai Hercules Chemical Co., Ltd.; Japan's largest paper sizing agent research and manufacturer - Japan's Hog Chemical Co., Ltd. and Hangzhou Chemical Industry Research Institute jointly established Hangzhou Hanghua Sowing and Paper Chemical Co., Ltd. specializes in the development and production of sizing agent for papermaking using rosin as raw material. On March 7, the world-famous chemical production and sales company Kemira and Zhangzhou Tiancheng Chemical Co., Ltd. jointly invested 360 million. Yuan established Kemira Tiancheng Chemicals (Zhangzhou) Co., Ltd.
Dedicated products have broad prospects
In the financial crisis, the high-grade paper and specialty paper industries were relatively less affected. This aspect is due to the fact that market demand is not decreasing, on the other hand, due to the decline in raw materials and the stability of finished paper prices, the cost is reduced and the benefits are increased. High-grade paper is a kind of paper that relies heavily on paper chemicals. Therefore, the paper chemicals industry strives to seize the development opportunities of high-grade paper and specialty paper-specific chemicals.
With the development of the economy, the paper chemicals market in China and other places has achieved rapid development in recent years. The gap between the varieties and quality of papers in industrialized countries is shrinking. Some paper types that used to rely on large quantities of imports have begun to be exported. However, due to the variety and structure of paper, the medium and low grades are still the mainstay. With the increase in the demand for high-grade paper and the operation of modern and large-scale paper machines, the development of special paper chemicals such as high-grade paper and special paper in these countries has broad prospects.
In addition, the paper industry is facing environmental pressures. With the introduction of a series of environmental protection measures, the development of various new wastewater treatment chemicals, retention and drainage, and energy conservation and emission reduction chemicals will not be slack. In some developing countries, the source of paper fiber raw materials will continue to be a multi-fiber raw material structure based on waste paper pulp in the next few years. From the perspective of resource protection and expansion of the source of paper fiber raw materials, the development and production of new bleaching, deinking and other pulp and paper chemicals are still promising.